Why CPG Marketers Need To Reach Hispanic Shoppers


“The value of Hispanic consumers to CPG marketers bears repeating: Not only are Hispanics the fastest growing population group--Hispanics will contribute more than 60 percent of all population growth over the next five years--but, more important, Hispanics make up a $1.2 trillion economy that rivals consumer expenditures of Russia and Mexico, and their disposable income is projected to more than double by 2020.” – Elena Etcharren,  SVP, AMG Strategic Advisors, and Liz Sanderson, VP Of Strategy & Insights, Univision Communications Inc.

Source: http://www.cmo.com/articles/2013/1/28/why_...