Big Data and Software Pricing

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“Developing Big Data capabilities requires investing in new skills, tools and processes. Fortunately, SaaS offerings usually already capture relevant data, and the ability to creatively mine the data presents a compelling opportunity to enhance your pricing strategies, better understand customers and ultimately optimize revenues.” – Dhaval Moogimane, Partner, Waterstone Mangement Group

Source: http://sandhill.com/article/big-data-and-s...