Clorox Leverages Shopper Insights To Power Seasonal Promotions

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AMG Strategic Advisors defines shopper marketing as insights-driven integrated marketing and merchandising efforts, steeped in a deep understanding of shopper behavior, the path to purchase, and today’s retail realities, aimed at satisfying the needs and wants of targeted shoppers and enhancing their in-store experience.   “Successful shopper marketing needs to ultimately improve business results and brand equity for manufacturers while helping to differentiate retailers,” said Barbara Ford, Senior Vice President, AMG Strategic Advisors.

Source: http://www.cpgmatters.com/ShopperMarketing...