Clorox Leverages Shopper Insights To Power Seasonal Promotions


AMG Strategic Advisors defines shopper marketing as insights-driven integrated marketing and merchandising efforts, steeped in a deep understanding of shopper behavior, the path to purchase, and today’s retail realities, aimed at satisfying the needs and wants of targeted shoppers and enhancing their in-store experience.   “Successful shopper marketing needs to ultimately improve business results and brand equity for manufacturers while helping to differentiate retailers,” said Barbara Ford, Senior Vice President, AMG Strategic Advisors.