Social change: the new frontier

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“World-changing technology may not be within every company's reach, but world-changing impact is. To win, companies need to find new ways to harness the power of social change to build their brands, turn customers into brand "passionates" and deepen their "social value proposition." It's no longer just about social responsibility; it's about 
social innovation — using the engine of the business to solve social problems.” – Jason Saul, CEO, Mission Measurement

Source: http://www.dmnews.com/social-change-the-ne...