Transforming the CPG and retail consulting industry

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“Consultancies need to be attuned to the total shopper experience. They need to have a view across the entire retail store and across multiple channels, understanding the what and why behind the differences, and how best practices can be deployed in multiple categories and aisles. The best consultancies will provide a constant pulse on the retail landscape and on consumer and shopper behavior.” – Carrie Shea, President, AMG Strategic Advisors

Source: http://www.retailingtoday.com/article/tran...