David Schutzman Marketing Combines Deep Insight With Early Wins, Helping Clients Dominate Their Markets
Marketing communications and PR veteran helps start-‐up and established consultancies, tech
firms, and analytics companies gain vital brand and thought leadership exposure
Greenwich, CT – Marketing and public relations is a major challenge for boutique consultancies, specialized tech firms and providers of highly specialized business services. David Schutzman, President of David Schutzman Marketing, launched his marketing and PR consultancy in late 2009 to address these major challenges.
With a successful public relations background with senior roles at Ernst & Young Consulting, Capgemini, Deloitte, and Archstone Consulting, Schutzman has deep insight into how to get specialized consultancies from behind-the-scenes players to national prominence. Schutzman has been instrumental in getting early results for his clients, including mentions and placements in A-list publications. Savvy business leaders use these results as door openers and lead generators, and this type of media recognition can play a major role in achieving continuous growth and profitability.
With an approach that is both comprehensive and cost-effective, Schutzman has helped clients create and deliver strategic plans for industry experts in a variety of industries, including technology related to cloud, big data analytics, digital and e-commerce; retail and consumer goods; manufacturing, financial services and Pharma.
“Getting strong media attention for B2B consultancies and other specialized firms that provide the underlying technology for business growth calls for a unique strategy,” said Schutzman. “Unlike in the business-to-consumer marketplace, simple value messages and presence isn’t enough. A company in this space has to become a thought leader, and the strategy is more about establishing a base with information-based marketing that offers truly useful and actionable thought leadership.” Schutzman excels at working closely with busy clients who recognize the need for in-depth, intelligent marketing to succeed, but may lack the time or in-house expertise to handle a brand positioning initiative. "Small to mid-size firms especially may lack an in-house CMO or marketing department," said Schutzman. "Business leaders have a need to get their message out in leading publications, and we have the relationships to make this happen."
Schutzman has been essential in getting prominent clients attention in A-list trade, business and regional publications and blogs, including CFO, CEO, CIO, CMO, Retail Leader, Industry Week, Supply Chain Management Review, Pharma Executive, Harvard Business Review, WSJ, Forbes, to name a few. His extensive media contacts and relationships with writers, journalists and key influencers throughout the country have proven essential in bringing his clients to national prominence.
Because of the specialized nature and high-level focus of the B2B clients Schutzman takes on, he takes time before launching to understand each client’s unique message, and what it brings to clients. “It’s not like selling a consumer product,” said Schutzman. “We’re working with clients that offer significant value to business customers. These clients bring insight and infrastructure to the table that may significantly change the course of their customers’ core business, improve profitability, and drive long-term growth. My job is to create a message that targets that executive audience, and communicates that key value and the ROI.”
In addition to establishing a media presence, Schutzman works closely with his clientele to create a precise branding and messaging strategy, author thought-provoking articles and papers that define the client’s industry, and to offer one-on-one counsel on each client’s strategic direction.
About David Schutzman Marketing:
David Schutzman Marketing helps companies build results oriented strategies to more effectively communicate their benefits and differentiators to key market influencers and stakeholders. Since 1997, David Schutzman, founder and President of DSM, has been helping large and mid-tier global consultancies and tech start-ups move from “best kept secret” to major players. The results have led to meaningful lead generation and business growth. For more information on DSM, please visit davidschutzmanmarketing.com or contact David directly at firstname.lastname@example.org.